YouTube is a global phenomenon, but the wages of stardom vary widely depending on where you’re located. You, in particular, want to learn how much YouTubers make in India, and I’m going to oblige.
How much does YouTube pay in India?
The average YouTube user in India earns about Rs. 1,000 per 1,000 views. That’s about $14 per 1,000 views.
However, the top YouTubers in India make much more than that. The top earners on YouTube in India make an average of Rs. 2.9 lakhs per 1 lakh views. That’s about $4,000 per 1 lakh views.
Of course, these are just averages. Some YouTubers make more, and some make less.
How do YouTubers get paid in India?
YouTube pays YouTubers based on a variety of factors, including:
- The number of views their videos receive
- The number of subscribers they have
- The amount of time people watch their videos
- The country where their viewers are located
…and more, but that’s mostly it.
How can I make money on YouTube in India?
There are a few ways to make money on YouTube in India:
This is the most common way for YouTubers to make money. You allow YouTube to place ads on your videos, and then you earn a portion of the ad revenue.
If you have a large and engaged audience, you may be able to score sponsorships from companies that want to promote their products or services to your audience.
You can sell merchandise branded with your channel name and logo. This could include t-shirts, mugs, phone cases, and more.
You can use platforms like Patreon to allow your fans to support you with monthly donations.
Top-earning Indian YouTubers
The top-earning YouTubers in India are:
- Carry Minati: Rs. 46.5 lakhs per 1 lakh views
- Amit Bhadana: Rs. 10.5 lakhs per 1 lakh views
- BB ki Vines: Rs. 9.8 lakhs per 1 lakh views
- Ashish Chanchlani Vines: Rs. 9.4 lakhs per 1 lakh views
- Gaurav Chaudhary (Technical Guruji): Rs. 8.9 lakhs per 1 lakh views
- Sandeep Maheshwari: Rs. 6.5 lakhs per 1lakh views
- Harsh Beniwal: Rs. 5.8 lakhs per 1 lakh views
- Nisha Madhulika: Rs. 4.9 lakhs per 1 lakh views
- Siddharth Nigam: Rs. 4.6 lakhs per 1 lakh views
- Amit Agarwal (Labnol): Rs. 4.5 lakhs per 1 lakh views
What does this mean for you?
If you want to make like that, you need to grow your audience and engagement. The bigger your audience, the more opportunities you’ll have to monetize your channel.
I’ll tell you how next.
How to grow (and monetize) your YouTube channel
All this money may make you FOMO—and that’s a good thing. I’ll teach you to create a money-making YouTube channel next.
1. Find your niche
The first step to making money from your YouTube channel is identifying your niche. To do this, consider your hobbies, skills, and interests. What topics could you make videos about?
Your niche doesn’t have to be unique. In fact, it’s better if it’s not. You want to choose a topic that’s popular enough to have an audience but not so popular that there’s already a ton of competition.
The most popular YouTube topics in India are:
- How-to videos: 22%
- Music: 15%
- Comedy: 13%
- Entertainment news: 9%
- Product reviews: 5%
- Other: 36%
Try to find niches within these big topics. For example, you could make a how-to channel for C++ programming or local dishes.
2. Set up your channel
Once you’ve chosen your niche, it’s time to set up your channel. This is relatively easy to do—just go to YouTube.com and click “Create a channel.”
You’ll need to choose a name for your channel and create a channel icon (this will be your profile picture). You can also add a channel trailer, which is a short video that introduces viewers to your channel.
3. Create genuinely awesome content
The key to a successful YouTube channel isn’t complicated—it’s as simple as making great content. This means videos that are interesting, entertaining, and informative. You should also make sure your videos are well-produced and edited.
Creating valuable content is easier said than done. Brainstorming and editing genuinely interesting high-quality videos, which is why most people give up early on.
But that’s not you—you’ll persevere and create a successful channel! Consistency is the only way to succeed.
4. Optimize your videos for search
To grow your channel, you need to optimize your videos for search engines. This means choosing the right title, tags, and thumbnail for your videos.
The goal is to make your videos easy to find. When people search for topics related to your video, you want your video to come up as one of the top results.
5. Produce content consistently
Producing content consistently is the most important thing you can do to grow your YouTube channel. By definition, this means uploading new videos on a regular schedule.
The best way to do this is to set a goal—for example, uploading two videos per week.
Then, stick to your schedule; you can’t build an audience without consistency.
6. Be patient as you build an audience
The most important thing to remember is that success takes time. You won’t become a YouTube sensation overnight; it takes months or even years to build a large audience.
If you are patient and focused on creating great content, you will eventually succeed.
7. Start monetizing
Finally, it’s time to start making money from your YouTube channel! As I mentioned earlier, there are a few ways to do this:
- Ad revenue. You can display ads on your videos and earn a portion of the ad revenue.
- Sponsorships. You can score sponsorships from companies that want to promote their products or services to your audience.
- Merchandise sales. You can sell merchandise branded with your channel name and logo.
- Crowdfunding. You can use platforms like Patreon to give your fans the option to support you with monthly donations.
8. Keep growing
Even if you’ve started making money, you’re not done yet—you should always be working to grow your channel and audience.
Creating better content, optimize your videos for search, and be consistent with your uploads. Growth—and more money—is inevitable.
Not only have you learned how much YouTubers make in India, but how to create, grow, and monetize your own channel.
Remember: a life spent watching others fulfill your dreams is a life full of regrets. So don’t just stare mouth agape at how much Indian YouTubers make—grow your own channel and top them!
The sooner you start, the sooner you can start making money on YouTube. So what are you waiting for?