GoHighLevel Review: I Tried It, and Here’s What I Think (2022)

GoHighLevel has broad review coverage, but each one I’ve seen is just a trashy, affiliate-loaded rehash of their landing page copy (as well as being poorly written).

None of those reviewers actually took the time to try GoHighLevel and see if it’s actually a decent marketing platform.

Lucky for you, I did.

In this guide, you’ll find an in-depth review of GoHighLevel. I made an account, tested all their features, and got all their lead-chasing emails so you don’t have to.

Who Is GoHighLevel Meant For?

Before going further, let’s make sure you’re an actual eligible user of GoHighLevel. And to give you a direct answer, you probably are.

GoHighLevel serves both businesses and agencies. If you’re a business, you’ll get access to its portfolio of lead-generation tools.

And if you’re an agency, you get those lead-gen tools plus multi-profile control for however many businesses you manage (shown below).

You also get access to its white labeling and educational features. I’ll be testing the agency plan, since it gives me access to literally everything.

Product Overview

GoHighLevel (can we call it “GHL?”) is a comprehensive lead-generation platform for marketers (of all kinds) and agencies. According to their stats, they’ve helped over 500k businesses generate 600M+ leads.

Truth be told, it’s hard to sum up GoHighLevel. They offer such a huge number of functions no single marketing buzzword or phrase can sum up.

But if I had to try, I’d say “full-stack marketing machine.” It not only makes it easier to sell products but also offers white-labeled services to add to your offerings.

If you’re an agency, you get the best of everything. You get full access to its lead generation solutions, plus a plethora of white-labeled SaaS services to resell.

It’s so comprehensive that I struggled to find a place to start. I ultimately decided on lead generation—something every business needs, agency or no.

Lead Generation

GHL helps you create leads with their “agency engine,” a system that nurtures leads in each stage of the funnel.

You don’t have to jerry-rig different funnel tools together to create leads—that’s the appeal.

As someone with an ecommerce background, I can’t deny the appeal of that. Stitching together MailChimp, GoogleAds, Google Analytics, and however many tools is a real hassle (Zapier automations only go so far).

But what does the “agency engine” actually look like in action? It’s a combination of several different features, targeting three main stages of the sales funnel.

Capture

GHL has a huge assortment of led-gen features. To name a few:

  • Landing pages
  • Website creation
  • Forms
  • Surveys
  • Google My Business integration
  • Facebook Messenger integration
  • Webchat
  • Appointment scheduling

“Everything you need” is such a salesly phrase, but it’s genuinely true here. To give an example, here’s a sales funnel for a free consultation call:

The process is simple:

  • The prospect submits their email
  • They receive an email with a confirmation page to book the call
  • Once they’ve booked the call, they get a “thank you” page with a confirmation email

Creating funnels like this isn’t special, but that’s not the beauty of it. The beauty is that it’s all in one place—you can place the form on your website, design the booking page, and creative the confirmation page all in one place.

So when I say GoHighLevel is a full-stack marketing platform, you can see I’m not kidding.

Nurture

Once you’re lead’s fully in your pipeline, GHL has tools ready to move them lower.

Their extensive automation features for email, SMS, calls, and FB Messenger makes it simple to move prospects forward without thinking about it.

For example, here I’ve created an appointment reminder automation:

It automatically:

  1. Sends an SMS and email confirmation message
  2. Waits a few days
  3. Sends SMS and email reminders
  4. Sends an SMS reminder the day of

With all those reminders, the odds of a prospect forgetting their booking (and thus wasting my time) are slim.

Close

When it’s time to turn leads into customers, I can confirm GHL’s got everything you need:

  • Payment collection (integrates with Stripe)
  • Appointment scheduling
  • Analytics

Connecting Stripe with GHL gives you a full view of your revenue. Here’s the agency view:

And here’s the business view (I have the law preset enabled):

Agency Whitelabeling

I’m weary of whitelabeling services—outsourcing to the wrong organization can put your agency in hot water with your client.

Thankfully, GHL’s whitelabeled products seem to be of respectable quality. They offer an assortment of whitelabled services to help agencies scale without onboarding new talent.

They sell whitelabled professional services…

…setup services…

…whitelabel mobile apps…

…and an Eliza Agent Platform and HIPAA Compliance.

Full disclosure, I couldn’t try their whitelabel services personally (that’s out of the scope of a trial review).

That said, from the reviews I read about it, they seem to hold up well. I wish I had more details, but I didn’t see any complaints.

GoHighLevel Pros & Cons

Congrats: you now understand what GHL’s all about and who it serves. It’s now time to highlight the best and worst parts of the platform.

Weighing the pros and cons together, you’ll have a clear idea of whether or not GoHighLevel serves your needs effectively—all without having to try it yourself.

Hold your applause, there’s no need to thank me! Let’s jump right into it.

Pros

Comprehensive Agency Tool

GHL makes it easy for agencies to manage a huge range of features for an infinite number of business. You can add as many accounts as you want and track upsells for each one.

Whitelabel Marketplace

As covered above, GHL sells a wide range of whitelabel services for agencies to sell to their customers without any additional effort.

Centralized Software Silo

GoHighLevel is effectively many different software tools combined into a single ecosystem. 

Cons

Stuck Loading Screens

I would occasionally get stuck in infinite loading screens while using the GoHighLevel app, like this:

It was enormously frustrating, as I essentially had no way to get out of it. All I could do was return when it was working.

It also happened when I tried to cancel my trial, so I had to call their support line to cancel it. It’s not acceptable for a glitch like this to happen so frequently.

And just to be clear, this wasn’t a one-off. I used GHL several times over a two-week period and this happened multiple times.

Sluggish Phone Support

When I had to call in for support, I was put in a queue behind 22 other people.

The wait may have been because of a widespread outage, but I couldn’t imagine how frustrating that would be if I were running an actual business/agency from GHL.

Thankfully I was able to schedule a callback, which took about two hours (not the fastest). To their credit, the support was friendly, quick, and helpful.

2FA Sign-In Every Time

Two-factor authentication (2FA) is great for security but not for user experience when you have to enter a code upon every single sign-in.

GHL doesn’t seem to stay logged in and requires a 2FA log-in each time you return to the app—even hours apart. I don’t have to explain why that’s so frustrating.

But to be fair, GHL does track finances, so this might be a security measure. That said, there’s no reason to require 2FA on trusted devices.

Verdict: Impressive Features, but Held Back by Technical Issues

Technical issues defined my experience with GoHighLevel more than its otherwise strong feature set. I was locked out of my account multiple times thanks to the infinite loading glitch I discussed above.

The fact that you have to log in every time—especially with 2FA—was exceptionally annoying, too. None of my business tools require this (and for good reason).

Besides those issues (which are significant, to be clear), GoHighLevel has a solid feature set for both agencies and businesses.

Unfortunately, the technical issues I experienced were too common for me to endorse fully, so you might wanna look at alternatives. If GHL fixes its issues I’ll update this review.

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