How'd I get here, anyway?
Hi, I'm Sam.
Since I was young, I’ve always wanted something different out of life—something more meaningful than the usual path could give me.
There’s a quote that struck me the first time I read it: “Many people die at age 25, but aren’t buried until they’re 75.”
I resolved not to let that be me. I didn’t know how, but I wasn’t gonna live a boring life. So long story short, now I’m here. But how’d that happen, anyway?
On the last solistice of the second millenium, I made my formal entry into this world. Messy and crying, but I got here.
From there, I proceeded to have an awesome childhood. I played soccer, I played the Wii, I had friends, and lived harder and faster than any little boy ever did.
And since my parents were split up, I had two of each holiday! Being a kid in early 2000s America, I didn’t have much to complain about.
2012: Middle School
I was a popular kid in 5th grade. I made the rules in all the sports we played (it was my ball!), and played Halo Reach with all my friends.
But my new middle school wasn’t the same vibe as my elementary magnet school. The kids were tough, toxic, and thought anything nasty was the funniest thing ever. But I survived. And eventually, I thrived.
Oh, funny memory that stuck with me: there was this one kid I was feuding with, right? So one time he tried to trip me, and ended up tripping himself. I turned around and belly laughed as he lay there on the ground—you should’ve seen his face!
After 7th grade, I ended up going to a private school that would be my high school too.
2014: High School
Everyone has an identity crisis in high school. But I took it to another level.
I would pick something and become sort of obsessed with it. I became known for this in my school, and everyone knew not to take what I did too seriously because I’d be somebody else next month.
One of those things was soccer. I’m not as obsessed with it as I was, but I still love playing it. It made me fond memories and friends I still have today.
So I didn’t go to regular college, unlike everyone else I knew. Yes, I got in, but I chose community college instead while I figured my life out.
And I’m glad I did. I wasn’t mature enough to go out in the world. I had a lot to learn about myself and what I wanted out of life.
If I had gone to regular college, I know I would have gotten distracted, gotten bad grades, and ended up more confused than ever.
So while I did community college and figured my life out, I did pet care. Lots and lots of pet care.
2019: Playdate Petco
My pet company was where my entrepreneurial career formally began. It started with just taking care of animals, but eventually I moved to ecommerce.
And I learned a lot—really fast. It’s funny how diving headfirst into something is the fastest way to learn it. Nothing beats hands-on experience.
Ecommerce was my first dance with SEO, marketing, social outreach, and everything else to do with growing a business.
Ecommerce was going well enough, but I didn’t know where else to go with it. The pet niche was fine, but I wanted something with more scalability and passion.
So one day, I read someone talk about how much money they were making with affiliate marketing. It sounded bogus, so I looked up “affiliate marketing” on Google to learn more about it.
And the first website I clicked on was Adam Enfroy’s. I read his story and how he came to be making six figures each month with his blog.
I was hooked. The first thing I did was create my website, and the rest is history.
Thanks for reading.
I’m so thankful you took the time to read my whole story. It means so much, but this “about” isn’t just about me—it’s about you too.
Your time is the most valuable thing you have. If there’s something you’re passionate about and can build a career out of, I encourage you to start today.
I shunned the beaten path and found passion. I’ll be blunt: I love what I do. Starting a content business is one of the best things that’s ever happened to me.
The great thing about the internet is you don’t need another degree to find a new path in life. All you need is a few hours a day dedicated to something you can scale.
If you need somewhere to start, try my guide on how to build a blog. I’ll see you out there.